Revolutionizing Data-driven Engagement with Blockchain Innovation
The firm operates in the realm of rewards-driven marketing, leveraging blockchain technology for data privacy and security. They focus on industries like hospitality, ed-tech, and marketing technology, offering a platform for consumer data collection and engagement. They offer a unified platform for gathering consumer feedback and data, integrating blockchain technology for secure, anonymous user identification.
- Initial Rollout: Achieved a 21% conversion rate with 66% completing the checkout process.
- Consumer Insights: Collected 68 valuable data points for consumer behavior analysis.
- Blockchain Integration: Migrated to Solana, reducing transaction costs by 60%, with additional optimizations further decreasing costs by 20%.
- Cost Efficiency: Reduced a client’s cost per acquisition dramatically from $700 to $6.
- Strategic Partnerships: Onboarded over 10 brands for Web3 wallet integration.
- Marketing Efficiency: Surpassed traditional email campaigns by 9x in effectiveness.
- Survey Engagement: Increased survey response rates by 65% through improved user engagement.
The primary challenges included optimizing loyalty and advertisement channels, ensuring user anonymity while collecting authentic data, and streamlining the survey engagement process for diverse industries.
Implemented a blockchain-based solution for secure, anonymous user engagement, and developed a unified platform for data collection and consumer feedback, optimized for industries like hotels and amusement parks.
Marketing and Growth
Enhanced marketing strategies to boost user engagement through rewards and NFT-based incentives, leading to a significant increase in survey response rates and efficiency over traditional methods.
Managed internal operations with a focused team of engineers and product personnel, successfully handling the rollout of new features and migration to the Solana blockchain for cost-effective transactions.