Novo Associates

Case StudyActivating Gaming Communities Using Grassroots Marketing

Activating Gaming Communities Using Grassroots Marketing

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Executive Summary

An emerging gaming studio with a promising hybrid game faced challenges in building community and presence to drive excitement and engagement. We developed a multi-strategy marketing plan and community growth strategy, focusing on grassroots marketing tactics. Our team built out the social media presence and established relationships with reporters and influencers for both the company and senior leadership. We executed an awareness campaign followed by a growth campaign leading up to the game’s release.

Client Background

The client is an emerging gaming studio that developed a hybrid game with exciting prospects. As a new player in the market, they lacked the community and presence necessary to generate excitement and engagement around their game.

Problem Statement

The client needed to establish a strong community and presence to drive excitement and engagement for their upcoming hybrid game.

Objectives

Our objectives were to:

  1. Develop a multi-strategy marketing plan and community growth strategy.
  2. Build the gaming studio’s social media presence.
  3. Establish relationships with reporters and influencers for both the company and senior leadership.
  4. Execute an awareness campaign followed by a growth campaign leading up to the game’s release.

Approach

We took the following approach to achieve our objectives:

  1. Created a multi-strategy marketing plan focused on grassroots marketing tactics.
  2. Developed and implemented a community growth strategy.
  3. Built out the gaming studio’s social media presence across relevant platforms.
  4. Fostered relationships with key reporters and influencers in the gaming industry.
  5. Executed an awareness campaign to generate initial interest, followed by a targeted growth campaign leading up to the game’s release.

Key Findings

Our analysis revealed that the gaming studio required a comprehensive marketing plan and community growth strategy to establish a strong presence and generate excitement for their hybrid game.

Recommendations

We recommended the following actions:

  1. Implement the multi-strategy marketing plan and community growth strategy.
  2. Focus on grassroots marketing tactics to engage the target audience.
  3. Develop a strong social media presence across relevant platforms.
  4. Cultivate relationships with reporters and influencers in the gaming industry.
  5. Execute a two-phased campaign: an awareness campaign followed by a growth campaign.

Implementation

Our team implemented the recommended marketing plan and community growth strategy, focusing on grassroots marketing tactics. We built the gaming studio’s social media presence and established relationships with key reporters and influencers. We then executed the awareness campaign, followed by the growth campaign leading up to the game’s release.

Growth Stack

Results

The implementation of our marketing plan and community growth strategy successfully built the gaming studio’s community and presence. The awareness campaign generated initial excitement, while the growth campaign leading up to the game’s release resulted in increased engagement and anticipation for the hybrid game.

Conclusion

Our multi-strategy marketing plan and community growth strategy effectively addressed the gaming studio’s challenges in building community and presence. The grassroots marketing tactics, social media presence, and relationships with reporters and influencers contributed to the successful execution of both the awareness and growth campaigns, ultimately driving excitement and engagement for the upcoming hybrid game.